by April Reinhardt
(last updated April 20, 2016)
As legend goes, Ponce de León gained notoriety by discovering Florida while searching for the elusive Fountain of Youth. Although most people link his name with the fabled fountain, the true intent of de León's journey was to expand the Spanish empire and search for gold. Yet the legend persists nearly 500 years later. What this tells us is that people, whose life expectancy was merely 50 years of age, were looking for age-defying cures even then.
Today, we're bombarded with advertisements for anti-age creams, wrinkle creams, and age-defying makeup—for women as well as men. We're still searching for a way to look younger, and cosmetic companies rake in billions of dollars each year catering to adults who want to appear fresh, vibrant, and young. So, do anti-aging creams really work? Is age-defying makeup different than other makeups? Before you plunk down your hard-earned money to buy the stuff, consider these tips:
Many clinical studies have been conducted recently to determine if age-defying makeup and creams work. While the results proved that even the most expensive products made no lasting difference, men and women who participated in the studies said that using the products made them feel better about themselves. So, if nothing else, using age-defying makeup and anti-aging products may address your feelings about aging, making you feel better about your self. And that's money well spent!
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